Wednesday 15 July 2009

Beer incentive

Let's do a little imagination exercise. Say you're a priest or a minister. You live in England. Your service is interesting but with all the exciting things outside the church you can't seem to get more people in. Especially men. Even when it comes to father's day.

What do you do? Offer incentives, right.

Well, that's what British clergy decided to do. They offered "a range of incentives today, including free beer, bacon rolls and chocolate bars". Some groups were concerned with this idea (alcohol abuse etc.) but Rt Rev John Inge, the Bishop of Worcester found an excellent explanation for them.

The beer would symbolize the God's generosity. Now that's creative thinking right there. Finally church is trying to find its place again in the modern world:)

To know more, go read the Telegraph.

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